Krunali Shroff: Marketing, Events & Client Programs
I'm a marketing manager for professional services, financial services, and commercial real estate firms. I plan events and sponsorships, put together client presentations and pitch materials, keep marketing operations running, and support the teams that look after a firm's most important clients.
Building trusted relationships has always been at the center of my work. I've done it at firms including Eversheds Sutherland, BakerHostetler, and Sidley Austin, and on projects for CBRE and Cushman & Wakefield.
Based in Atlanta.
What I do
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Marketing strategy & planning
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Presentations & pitch materials
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Events & sponsorships
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ROI tracking
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Marketing operations
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Key account management
A Few Highlights
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70+ events, sponsorships and partnerships in two years at an AmLaw 100 firm in New York and Barcelona.
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Client events at the James Beard House, the Viceroy Hotel and the Picasso Museum during Mobile World Congress.
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Conference programs at SIFMA, FINRA, IAA, IRI, BIO International and the J.P. Morgan Healthcare Conference.
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An ROI framework that compared client development spend with fees billed and collected.
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Submissions that earned top national and state rankings in Chambers USA and Legal500.
Empower Growth
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Significant budgets, managed for return. Multi-practice marketing and client development budgets across events, sponsorships, and proposals, and built ROI tracking that ties spend to revenue.
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Client experiences. Representative list of curated client events:
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James Beard House in New York City
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Picasso Museum in Barcelona
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Viceroy Hotel in New York City
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Eleven Madison Park in New York City
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Global Scale. Produced 70+ major events across the US and Europe.
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Sponsorship Management. Served as the primary, trusted point of contact for key event sponsors, protecting and growing critical revenue streams.
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Top industry rankings. Led directory submissions that earned top national and state rankings.
Signature Events
A selection of client experiences I've conceived and produced:
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Women's Leadership Event at the James Beard House, New York: an intimate chef-led dinner bringing together senior women clients and firm leaders.
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Private reception at the Picasso Museum, Barcelona: an after-hours client reception during Mobile World Congress for technology founders, investors, and in-house counsel.
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September Soiree at the Viceroy Hotel, New York: a rooftop client gathering for the energy, infrastructure, and finance community.
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Summer Soiree at the Gansevoort Meatpacking, New York: a signature summer event for startup founders, venture investors and partners.
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Breakfast series at BIO International, Boston: a branded thought-leadership breakfast for life sciences executives at the industry's largest annual meeting.
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Reception alongside the J.P. Morgan Healthcare Conference, San Francisco: a curated networking evening for healthcare and life sciences clients.
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Co-branded programs that put the firm in front of each partner's audience.