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About Me

My work sits where marketing meets revenue: deciding which clients, events, and content deserve investment, building the programs, and proving what they returned. I started in commercial real estate marketing with Portman Holdings and Cushman & Wakefield, then moved into marketing and client development at global law firms.

 

Most recently, I led business development for the financial services, litigation, and cybersecurity teams at Eversheds Sutherland. Along the way, I've launched a new industry offering, owned significant marketing and client development budgets, curated more than 70 events across the US and Europe (from a dinner at the James Beard House to a private reception at the Picasso Museum in Barcelona), and helped teams earn top industry rankings.​

 

Beyond the office

I'm also a published children's author of Mira Celebrates Diwali. I love international travel and every trip, from the ruins of Athens to the shores of Bermuda, reminds me how much good relationships depend on curiosity and a genuine interest in other people.

How I Work

  • Start with the client, not the channel. Every program begins with who we want to reach and what they need from us.

  • Visibility. The best B2B marketing puts a firm's people in front of the right audience with something useful to say.

  • Measure what matters. If a program can't be tied to relationships or revenue, it's worth rethinking.

 

 

Education

  • MS, Communication, Northeastern University

  • BS, Business Administration (Marketing), Auburn University

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Certifications & License

  • Event Management, The George Washington University School of Business

  • Marketing Strategy, eCornell

  • Georgia Real Estate Salesperson License

 

 

  • LinkedIn

©2026 by Krunali P. Shroff

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